About Us
Thoughts of a Beauty Entrepreneur
The Beauty Standard is a curated corner of the internet, built for women who care about what’s on their shelves and how it makes them feel. Created by a beauty entrepreneur with a deep love for product and a background behind the scenes, this is a space where beauty feels elevated, personal, and quietly powerful.
We test the serums, glosses, tools and textures then edit it down. No filler, no fluff. Just honest notes, trusted recommendations, and that sense of “oh, this is the one” when you find a product worth talking about.
It’s beauty through our lens: thoughtful, edited, and rooted in real experience.
Experlty edited beauty.
Meet the Founder
The Beauty Standard was founded by a seasoned beauty entrepreneur with years of experience across product development, branding, and consumer insights. Her insider knowledge shapes every review and recommendation lending the platform a trusted, expert-led point of view.
Built with a sharp editorial lens and a genuine love for great beauty, The Beauty Standard exists to cut through the clutter and highlight only what’s truly shelf-worthy.
Contact us
Slide into our inbox. Beauty talk starts here.